AI Media Generation
Image and video generation systems built around your brand, your style and your users, from first prototype to millions of renders.
- Custom generation pipelines
- Style and character consistency
- High-volume content automation
SMAI Labs · Applied AI studio
Frontier AI, engineered for the real world.
SMAI Labs designs, builds and operates production AI, from generative media and custom models to the infrastructure behind them. Fast delivery, production-grade engineering, and a partner that stays for the long run.
Kick-off
1–2 weeks
From first call to engineers on your project.
Coverage
End to end
Strategy, models, infrastructure and product under one roof.
Partnership
Capital + code
We invest alongside the founders we build with.
Generative mediaModel fine-tuningGPU infrastructureProduction ML systemsCreative toolingContent pipelinesVenture partnerships
Who we are
A boutique team turning frontier AI into products people use — reliable, scalable and built to give our partners a lasting edge.
Services
Everything it takes to ship AI
From the first model to the last mile of infrastructure, we own the hard parts so your team can focus on the product.
Custom Model Training
We fine-tune and adapt models on your own data, so the output reflects what makes your product different.
- Dataset curation and labelling
- Fine-tuning and evaluation
- Private, ownable model weights
GPU Infrastructure
Compute that scales with demand. We provision, run and tune GPU capacity so inference is fast, reliable and cost-controlled.
- Capacity planning and provisioning
- Low-latency model serving
- Monitoring and cost optimisation
Venture Partnerships
For the right founders we go beyond delivery. We invest capital alongside our engineering and help take AI products to market.
- Strategic investment
- Technical co-founding support
- Go-to-market guidance
Ventures
What we’re building
We build and back our own platforms too. The products we run give us first-hand experience with the problems our clients face.
Moviverse
AI tools for motion capture, video generation and media creation.
Approach
From idea to production, without the drag
A clear, proven process with weekly demos and no black boxes. You always know where things stand.
01
Discover
We learn your goals, constraints and what success looks like, then agree on a clear plan.
02
Design
We design an architecture and technical approach that fits your product, team and budget.
03
Build
Short iterations with regular demos, so you see progress every week and steer as we go.
04
Deploy
We launch to production with monitoring in place and stay on for ongoing support.
Principles
What sets us apart
Ship fast
Rapid iteration and delivery, without cutting corners on quality.
Stay ahead
We track the frontier closely and bring the latest models and techniques to your work.
Built for production
Robust, scalable systems designed for real-world workloads from day one.
Partners, not vendors
We stay with you from the first idea through launch and beyond.
Working together
Engagements that fit your stage
Fixed scope
A defined outcome, timeline and budget. Ideal for MVPs and focused builds.
Retainer
Ongoing development capacity for teams that need to keep shipping.
Embedded team
Our engineers join your team and work inside your workflow.
Venture partnership
Investment combined with development for founders building in AI.
Careers
Get in touch We’re hiring
We’re looking for engineers and builders who want to put frontier AI into the hands of real users. Small team, real ownership, hard problems.
FAQ
Common questions
How quickly can you start?
We typically begin a new engagement within 1–2 weeks of our first conversation. For urgent projects we can speed up onboarding.
Do you work with early-stage startups?
Yes. We specialise in helping startups move fast, from MVP to production. Our engagement models flex to fit your stage, and we invest in the right opportunities.
What's your typical engagement model?
We offer fixed-scope projects, retainers for ongoing development, and embedded teams. We can also pair investment with a development partnership. We'll recommend whatever fits best.
Do you provide investments?
Yes. We invest in select AI startups and projects that match our expertise. Investment can be combined with our development services for founders building in our space.
Contact
Let’s build what’s next
Tell us what you’re working on. We’ll get back to you quickly with a clear view of how we can help.
Start a project